Evaluation Questions

5. How did you attract/address your audience?

If we were to distribute our product of ‘Doll Face’ and market it properly, we would need to attract our audience through standard and viral marketing techniques including; posters (billboards), social networking sites (the character of the doll-maker might have a facebook page) to the promote soundtrack and the plot, trailers, websites (similar to http://www.rorysdeathkiss.com/ which was used to promote Christopher’s Nolan’s 2008 Batman: The Dark Knight), blogs, you-tube postings, merchandise (T-shirts and toy dolls) and organised events to promote the film

If we had time I would use this wide shot of the candle being waved in-front of the doll’s face for one of our posters because not only is the image dark, it portrays a key theme of our film (the representation of women through dolls) and the dominance of the candle over the dolls face reflects the vulnerability of the victim.
A possible tagline we could use with this image is ‘What Doll shall you play with today?’ as not only is it gripping but it suggests the idea of possession and people hiding behind disguise.

This image could also be used for a poster as the image is an unusual low angle shot and the doll being raised up high, suggests that dolls have a key role to play in the film, which in Doll Face the doll plays the key weapon for our protagonist